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Kreativitätstechniken 6-3-5-Methode

Don't forget to brainstorm! Brainwriting / 6-3-5 is more effective. Brainwriting / 6-3-5 is essentially an improved version of brainstorming. The distinction is that during a Brainwriting, as opposed to a Brainstorming, no words are spoken. Instead of calling them in, the participants write down their ideas. This method has several advantages. These predominate so strongly that a Brainwriting is often preferred over a Brainstorming.

Bernd Rohrbach, a business consultant, invented the 6-3-5 method in 1968. However, nothing has changed in the fundamental concept since then, and he can still generate many ideas in a short period of time using his system. The method's name is intentionally vague, but it describes the three basic steps in the idea generation process. Before we begin, all we need to do is divide a blank sheet of paper into three sections and six columns (wie im Bild angedeutet). Following that, the process of idea generation begins.

In the first round, each player fills the first three fields on his or her assigned sheet with their ideas. It's also not a big deal if you only come up with two ideas in the allotted time. Creativity on the fly is no longer always that simple. The Bltters will now be distributed in the clockzeigersinn in the next round. Every participant now has a sheet with three ideas on it in front of them. These should now be improved or developed further. All three new ideas are noted in the second column. The bltters will be distributed 5 times more if each person has his or her own sheet back in front of them.

Brainwriting is useful for illuminating problems and topics and generating ideas. After then, ideas are written down and exchanged among participants, who then develop and improve on the previous ideas. Brainwriting teaches creativity techniques, which are especially useful for less structured topics. This creative technique is useful in advertising and journalism since it allows for the creation of spontaneous material collections.

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