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Initially, there was no need for a BMW symbol. The term BMW, which stands for Bayerische Motoren Werke, or Bavarian Motor Works, goes back to 1917. BMW arose from the rebranding of the aviation engine maker Rapp Motorenwerke, which was based in Munich, the capital of the southern German state of Bavaria. Although the corporate name changed, the technical equipment, assets, and employees remained unchanged at first.

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BMW is an abbreviation for Bayerische Motoren Werke AG, which translates as "Bavarian Motor Works." It was formed in 1916 as a German vehicle, motorbike, and engine manufacturer. It also owns and manufactures the Mini brand, as well as Rolls-Royce Motor Cars. BMW is well-known for its high-performance and luxurious automobiles, and the company is a worldwide leader in premium car sales. The BMW logo was developed using Helvetica, a grotesque sans serif invented in 1957 by Max Miedinger and Eduard Hoffmann. Helvetica is a commercial font that is available for purchase here.

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The visual logos presented here might serve as inspiration for creating a new logo. All pictures and logos are handcrafted with care. In our system, there is no psd format for the BMW logo. Furthermore, all trademarks and use rights are owned by the linked institution. We can more readily locate the photos and logos you want in an archive. Please remember to provide a link to the bmw logo page for credit!