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Calvin Klein Jeans Logo Png

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Calvin Klein unveiled the first logotype in 1968, which had a delicate and light descriptor in a monochrome palette. Written on a white background, the black letters seem fresh and attractive, while being executed in a basic and traditional sans-serif similar to the Kontora Light and Hess Gothic Round fonts.

The 2017 visual identity refresh included something new to Calvin Klein's logo: the letters are now in mayscula and are printed on the same kind of paper that the company used for its logo in the 1980s, ITC Avant Garde Gothic Pro Book. The words are placed quite close to one another, giving the impression that they are condensed yet strong. 2020 hoy

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